✔️ Developer: Usually housed in an applicator bottle, the developer contains hydrogen peroxide and is mixed with the hair color before application. ✔️ Hair color: This container holds a blend of the alkalizer and the dye precursors, the molecules that form the final color molecules in hair. Here's what you'll want in a typical at-home hair color kit (and should have on hand before application), according to GH Beauty Lab experts: "Very nice packaging with all the pieces labeled my hair felt soft and healthy and looked so shiny when I was done!" GH Beauty Lab Executive Director Birnur Aral, Ph.D, is a fan of the service and a former GH Beauty Lab scientist called it "a great option if you want the customization you get from working with a hair colorist and the convenience and savings of doing it yourself at home." It "felt very personalized - the service, the color I wanted, the emails with helpful info and tips," a tester raved. It was a top performer in the GH Beauty Lab's at-home hair color test for providing the desired shade, giving rich and even results, and leaving hair looking silky and feeling nourished, although it didn't provide as good gray coverage or resist fading as well as other custom hair color brands in Lab testing. Just like in the salon, ESalon's professional colorists create a customized hair color just for you and your hair needs, which is then shipped to your door for application at home. The best at-home hair dyes from tried-and-true hair color brands last throughout regular shampooing, sun exposure and regular hot tool usage to remain shiny, healthy and vibrant.īut which boxed hair dyes perform the best - and are best for your hair type, needs and goals? To find out, our Good Housekeeping Institute Beauty Lab scientists rigorously test at-home hair color kits from a variety of brands on consumer testers and in the Lab, using state-of-the-art technical instruments to gauge ease of use and results, including color vibrancy, fading when exposed to water and UV, shine, the look and feel of hair after use and more.Īfter hours of testing and evaluation, these are our top recommendations for at-home hair color products, including boxed drugstore dyes that deliver professional results and dyes designed to cover roots and grays on all hair shades. Today's at-home hair color options are easy to use and offer a quick, inexpensive way to update your look without the price and time commitment of a trip to the salon. We updated this article in April 2023 with four new product picks based on recent testing.ĭIY dye kits have come a long way as of late, with professional quality formulas, a rainbow of shade options, different levels of permanency, ingredients to care for hair and even customizable technologies.
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